BUILD A BETTER MERCHANT PROGRAM IN 2014

RESOLVE TO BUILD A BETTER MERCHANT PROGRAM IN 2014
by Bankers’ Bank of the West Bank Card Division

For those of us in the business sector, the start of each calendar year normally includes goal-setting. Aside from the organizational goals that may be unique to your bank, there is at least one that makes virtually every list, every year—namely, retaining and growing customer base.

If you’re looking to bank more small business owners and entrepreneurs this year, a robust merchant services program is an essential “sticky” product capable of helping you build loyal relationships. Here are some first-quarter action steps that can position you for success the rest of the year:

Give Yourself a Checkup.
Review your merchant services program from the customer’s point of view. Verify that your tellers and customer service staff know how your program works as well as how to clearly explain it to your customers.

Market Your Business-friendly Products.
Educate your front-line and customer service staff to promote all the commercial products and services you offer. Stock up on point-of-service literature on your merchant services and mobile payments options. Update your “public face”— your advertising, lobby displays, and website, among other things—to ensure your business products get the attention they’re due.

Prepare to Deliver.
Being a community bank, you understand the importance of customer service. Training, and re-training, is what will enable your staff deliver the high-touch service your business customers expect. Stay current on changes in the merchant services arena, and alert your business customers to precautions that will help keep them safe.

Finally, keep in mind that Bankers’ Bank of the West’s merchant services program features flexible product offering, quick startups, a dedicated implementation and conversion team, and on-site training for your bank staff. For more information, call MaryAnn Elliott-Supples, SVP of the BBW Bank Card Division, at 303-291-3700 (toll-free 1-800-601-8630), or email msupples@bbwest.com.